Sony Ericsson puts consumers in the driving seat

Sony Ericsson took part in the 78th International Motor Show in Geneva to showcase its in-car User Experience to drivers across Europe. Sony Ericsson's portfolio includes various in-car accessories, which helps users to communicate conveniently while driving. Further, an range of music accessories enable drivers to enjoy favourite tunes from their Sony Ericsson Walkman phone remotely whilst on the open road.

Sony Ericsson decided to put consumers in the driving seat to give them a real idea on how these in-car accessories can make their life a bit easier.

To increase the opportunities for consumers to easily use their phone in their car, Sony Ericsson has built outstanding partnerships with leading car manufacturers such as Saab. Sony Ericsson’s dedicated automotive programme team leverages on the company’s Bluetooth expertise to ensure the full compatibility of a large selection of phones and applications. This results in providing consumers with a fully integrated experience with regards to technology and interior car design.

Sony Ericsson launched a new website, which brings together all the information that consumers will need. www.sonyericsson.com/car

Tomas Rahkonen, Head of Accessory Developer Program from Sony Ericsson said:

Sony Ericsson is already recognised as a provider of cutting edge mobile applications, and our presence at the 78th International Motor Show further strengthens our position within the industry. Through working with leading car manufacturers, offering accessories that further enhance the in-car User Experience and creating a unique and interactive website, we are offering a wide range of options when it comes to in-car solutions and demonstrating that we are committed to putting the consumer at the heart of everything we do.

04.03.2008. 12:59

Write a comment