2007 reviewed by Developer World head

Sony Ericsson had a great success in 2007. They sold over 100 million phones, gained more market share and announced great handsets, such as the K850i and P1i. Now the year 2007 is behind us and Jens Greve, Head of Sony Ericsson Developer World, shares his thoughts on the past and his excitement about the plans for 2008.

2007 was a great year for Sony Ericsson as we sold more phones than ever before – over 100 million globally. As Sony Ericsson continues to grow, so does Sony Ericsson Developer World. In 2007, I was excited to welcome developers from 200 countries to our web portal and our developer services were used more than ever.

Let me recap a few highlights from 2007 from a Sony Ericsson Developer World perspective.

Developer resources in Chinese

China is a big market for mobile phone manufacturers and that’s why Sony Ericson launched Sony Ericsson Developer World China in May 2007, offering localized developer support and services in the Chinese language.

According to Greve they have seen fantastic growth in the number of visitors from mainland China, Hong Kong and Taiwan using our Chinese-language web section. The Chinese-language web section consists of moderated discussion forums, Docs & Tools for download, news articles and newsletter subscription, an RSS feed and Go-to-market information.

"The Chinese web section is a comprehensive communication platform for content and application development for the Chinese market and building this ecosystem during 2007 has allowed us to establish relationships with key business partners and community developers.

2008 is an exciting time as it is the Olympic year for us in China, bringing change and new opportunities, a momentum that we will bring to Developer World China," said James Liu, Manager of Sony Ericsson Developer World China, pictured left at the launch of Developer World in China.

Java Platform 8

We also expanded the Sony Ericsson Java Platform strategy by introducing Java Platform 8 (JP-8) and being first to announce a phone – the Z750 - supporting Mobile Services Architecture (MSA), the next-generation Java umbrella standard (JSR 248). A strong Java Platform remains central to Sony Ericsson's strategy and by the end of 2007 we had announced seven phone models supporting JP-8 and further increased the number of phone series supporting JP-7 to 18.

Stronger UIQ 3 platform

Jens Greve is also talking about Sony Ericsson’s commitment to UIQ. In 2007 Sony Ericson launched two new exciting UIQ 3-based phones, the Sony Ericsson P1 smartphone and the W960 Walkman but they also got a new partner to develop the UIQ, Motorola bought a half of the UIQ Technology.

Sony Ericsson also initiated and sponsored the new "UIQ 3: The Complete Guide" which aims to be the most comprehensive guide available for developing UIQ 3 applications. I felt strongly that we had to publish both a printed and an online version of the book - the Wiki format is available on UIQ Technology's Developer Community website. I am looking forward to further developing this type of resource together with you during 2008.

Developer Web portal

In 2007, we also added new services to the Developer World web portal for registered Community members. This included the launch of the navigation dashboard for members to create a personalized information bar that travels with them wherever they go on the Developer World web site, and the introduction of the Virtual Lab providing online and remote access to Sony Ericsson phones for real-time testing.

Looking forward to 2008

In the end Greve mentions that Sony Ericsson has some great plans for 2008. They will keep developing the website and tools, including the Themes Creator.

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29.01.2008. 15:38

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