The Da Vinci Code adventure with Sony Ericsson

London, UK, April 27 2006 – In any great thriller, communication between characters is vital to the action, and Sony Ericsson’s cutting edge, super stylish phones are ideal to help the protagonists of the feature film, The Da Vinci Code, unravel one of the most enticing mysteries of our time.

Hit model Sony Ericsson phones such as the sophisticated K600 3G phone, road warrior P910 smartphone and recently announced funky Z300 clamshell are used by the characters during the course of film, releasing worldwide on 19 May. The characters use latest mobile technology to drive the relentless pace of the action towards its nail biting climax.

Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson, explains, “One of the unique selling points of Sony Ericsson is the way we can draw on our parent companies to bring added-value to consumers with cutting edge technology, original content and exciting tie-ins.” He adds, “Sales promotions activities are planned in around 25 markets, spanning Europe, Asia-Pacific and Latin America from April, helping to build anticipation and excitement before The Da Vinci Code opens globally on the 19th. This is a perfect illustration of how Sony Ericsson is able to deliver a consumer experience that is impossible to imitate.”

Sony Ericsson is also offering fans from around the world the chance to test their skills in the ultimate clue-solving competition on-line. The Da Vinci Code Trail will run until mid-June at www.sonyericsson.com/davincicodetrail, and challenge participants to solve six encrypted puzzles against the clock to see if they have what it takes to be invited to the next level - a trip to Paris for the ultimate mystery challenge using all the power of the most up-to-date Sony Ericsson phones in a real-life adventure powered by GPS navigation service provider, Wayfinder.

The Da Vinci Code Trail is open to everyone - all you need is a good head for clue solving and perhaps you could find yourself in Paris this August testing your wits against seventeen like-minded enthusiasts with the chance to win a fantastic, the ultimate Da Vinci travel prize.

05.06.2006. 07:09