GSMArena reviewed the new mid-end Cyber-Shot camera phone. Sony Ericsson K550's main features are 2 MP Cyber-Shot camera, 262K color TFD display, Bluetooth and FM radio.
Sony Ericsson K550 leaves nice impression at first sight. It measures 102 x 46 x 14 mm and weighs only 85 g. The handset design is styled with the new Sony Ericsson style – circular navigation keys and thin metallic alphanumeric keys. This is obviously the design that is going to reign in the Sony Ericsson camp this year as we see it on almost all their latest bar-shaped mobiles.
The Sony Ericsson K550 display is made using the TFD (thin film diode) technology. It offers TFT-like image quality but consumes far less power as low as the now obsolete STN displays which were used in the first days of the color mobile displays. The same display was used in Sony Ericsson K600, K608 and K610.
Well the Sony Ericsson K550 left us somewhat bewildered – the Cyber-shot branding seems more of a marketing move than a new strong player in the cameraphones lineup. The camera shows nice performance but is yet incapable of outranking the Sony Ericsson K750.
Well, summing it up, it seems as always, that if the price is right, the Sony Ericsson might just win the hearts of the fans. The decent camera, the memory card slot, the good battery life and the Flight mode are things that are not easily found in other midrange solutions. So, if you are looking for those, the Sony Ericsson might just be your next mobile gadget.
Read Sony Ericsson K550 review: A Cyber-shot on a budget03.03.2007. 08:24


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