Jelena Jankovic to promote the T650i Precious Gold edition

Sony Ericsson is a major sponsor of women's tennis and just a few months ago they signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador.

You might remember that Sony Ericsson recently introduced the T650i in Precious Gold. Now they have hired Jelena Jankovic to help Sony Ericsson to promote the T650i Precious Gold edition. For the occasion the Serbian tennis star was dressed in pink and gold dress to match the phone.

Nice to see that Sony Ericsson is investing to marketing! I wonder, who will be the next tennis player to promote Sony Ericsson's handset?

Via Intomobile

03.03.2008. 18:35

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