Sony Ericsson K810 - 3,2 MP Cyber-Shot phone

The K810 Cyber-shot™ phone is a sleek, high-performance device boasting a 3.2 megapixel camera including auto focus and Xenon flash. Innovative applications such as Photo fix help to further improve the quality of your pictures, even after you have taken them. Illuminated Camera Icons to the side of the main keypad, which light up when in camera mode, allow the user to access camera menu options at the touch of a button.

“Worldwide, consumers are realising that the best digital camera is the one you have with you,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “The K800 established this and positioned the Cyber-shot™ phone as a credible fusion of phone and camera. Now the K810 and K550 move the market forward by introducing new applications that equate to real improvements in the customer experience, as well as introducing these phones to a whole new audience.”

The K810 will appeal to those using their mobile phone on a regular basis to capture quality shots while on the move. Its slender good looks belie its high specification; it’s not only a UMTS device for high-speed Picture blogging, but also one of the most advanced camera phones available. When in camera mode, the Xenon flash with red eye reduction will help to achieve great picture results in low-light conditions. Equally, the new illuminated Camera Icons will allow the user to select advanced camera settings (such as picture size & self timer) by simply clicking on one of the hardkeys; so no need to navigate into the full camera menu and risk missing that special shot.

No longer do poor light conditions and lack of contrast mean that the user has to delete that special picture. If a photo needs some improvement after it has been taken, then the new Photo fix solution can optimise brightness & picture contrast at the touch of a button. Meanwhile, if a user is shooting a moving object (perhaps at a sporting event), then the BestPic™ feature will let them take nine photos in quick succession and simply choose the best one. No point in missing the action.

Sharing your pictures is easily done with the K810 Cyber-shot™ phone thanks to a host of connectivity options: Picture Blogging allows you to upload your shots to your own blog site, whilst Bluetooth™ technology and USB 2.0 make it straightforward to share photos with friends or connect to your PC.

The K810 Cyber-shot™ phone is a UMTS 2100 (GSM 900/1800/1900) device available within Q2 2007. In addition, the K818 is a GSM variant intended specifically for China where 3G services are not established. Both will be available in two stylish colours: Noble Blue and Golden Ivory.

12.02.2007. 17:57