Sony Ericsson launches XPERIA brand and unveils the X1

The world of our consumers and customers is changing. To meet the growing need for mobile Web communication and multimedia entertainment, Sony Ericsson introduces XPERIA. With this new brand Sony Ericsson will position itself at the forefront of mobile convergence.

Today marked the launch of XPERIA and a new era in mobile communications with the announcement of the XPERIA X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIA X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile inside, the XPERIA X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move.  Access a world of experiences simply by touching the XPERIA panel on the screen.

“XPERIA represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Sony Ericsson XPERIA X1 – energised communication, the premium experience.

- Convergence of multimedia entertainment and mobile Web communication
- Unique arc slider with wide pitch easy-to-use QWERTY keyboard
- XPERIA panels  - arrange as you want for easy access
- Enjoy multimedia entertainment on bright wide VGA display
- Windows Mobile capabilities

XPERIA panel interface – experiences just the way you want them


Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA panels just the way you want them.

Multiple navigation – the choice is yours


XPERIA X1 lets you interact with your
phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick  navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out

The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move


With Windows Mobile, the highest data transfer rate (HSDPA/HSUPA) and WiFi support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. a GPS gives you the freedom to explore the world.  XPERIA X1 is a premium mobile experience.

The Sony Ericsson XPERIA X1 will be available in selected markets from the second half of 2008.

Specifications:

10.02.2008. 20:50

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